with special events and resources available for business owners and entrepreneurs who are Hispanic or seek to engage Hispanic customers.
The New Jersey Small Business Development Center offers a free webinar on "Mastering Hispanic Market Trends" on September 21 from 12 - 1:30 PM. This engaging session will guide you through the rapid growth of Hispanic purchasing power and its impactful presence in various industries. Discover the digital habits shaping Hispanic consumer-brand engagement, emphasizing the significance of culturally relevant and authentic content. Register here.
Attend a free multi-state webinar celebrating Hispanic Heritage Month on Tuesday, October 3 from 6-7:30 pm. Sponsors include Wells Fargo, Small Business Administration, NJ Business Action Center, The College of New Jersey and the Mercer County Office of Economic Development. This year's webinar focuses on micro-loans and online platforms. Register here.
The Small Business Administration celebrates the impact that Hispanic entrepreneurs have had on the economy:
- Nearly one in four new businesses is Hispanic-owned.
- The nearly 5 million Hispanic-owned businesses in the United States contribute more than $800 billion to the American economy annually.
- There are more than 300,000 Hispanic-owned, employer businesses located across all 50 states and the District of Columbia. These enterprises employ at least one employee other than the owner.
- Hispanic employer businesses employ about 1 million workers, with more than $100 billion in annual payroll. The number of Hispanic-owned businesses that employ at least one employee other than the owner increased by 14% between 2012 and 2017 — more than twice as fast as the national average.
- In the decade preceding the pandemic, the number of Hispanic business owners increased 34% compared to an increase of just 1% among non-Hispanic business owners.
SCORE maintains a special business hub for Hispanic entrepreneurs.
The Statewide Hispanic Chamber of Commerce promotes the continued growth and development of New Jersey businesses.