SCORE: Leveraging Facebook & Instagram Ads for Your Business in 2023

Please register with SCORE in advance for this program.  Click on Join Event Online. This event is held on Zoom.

Description:  

You’ve probably heard a lot of talk about Facebook and Instagram ads recently: the good, the bad, and the ugly. Maybe you’ve heard people talk about how since the iOS privacy updates, Facebook and Instagram ads just don’t work anymore. After hearing it all, you might be thinking, “Maybe ads aren’t a good idea for my business.”  The thing is, success in Facebook and Instagram advertising isn’t dependent on iOS changes or other updates. Success comes from strategic advertising and strong offers. Despite what you may be hearing, Facebook and Instagram ads can still be incredibly powerful for growing a business.

In this workshop, you’ll discover:

• How to determine if Facebook and Instagram advertising is right for you
• The 5 primary objectives of Facebook and Instagram ads and how to choose which one to use
• The 3 elements of an ad and how to nail each one
• Targeting for Facebook and Instagram ads
• Best practices for ads (including the answer to everyone’s burning question, “How much money do I need to spend?”)

Each business is unique, and therefore each business’s advertising needs vary. Come discover how to make Facebook and Instagram ads work for your business.

Presenter: Tricia Prues: As a small-business owner herself, Tricia dedicates her work to helping other small businesses succeed by standing out and bringing in hot leads through Facebook and Instagram advertising. What sets her work apart from other Facebook and Instagram strategists out there is that she truly gets to know her clients—both personally and professionally—in order to provide the best service and client experience possible. 

Clients have said that Tricia cares deeply about their business, listens carefully to guidance, and over-delivers. They find that Tricia makes engaging with their audience much easier so they can focus on what they do while staying connected online. Her positivity and joyful passion for helping clients succeed shine through in her work and people say that she's a lot of fun, too.

Tricia has worked with an exciting combination of both brick-and-mortar and online businesses, including a law practice, financial planning firm, voiceover talent, nonprofits, marketing professionals, personal, business, and health coaches, and even face painting instructors!

Sponsor: TD Bank

Co-sponsor: East Brunswick Public Library