SCORE: Leveraging Facebook and Instagram Ads

Please register with SCORE in advance for this program.  Click on Join Event Online. This event is held on Zoom.

Description: You’ve probably heard a lot of talk about Facebook and Instagram ads recently: the good, the bad and the ugly. Maybe you’ve heard people talk about how since the iOS privacy updates, Facebook and Instagram ads just don’t work anymore. After hearing it all, you might be thinking,  “Maybe ads aren’t a good idea for my business.”  The thing is, success in Facebook and Instagram advertising isn’t dependent on iOS changes or other updates. Success comes from  strategic advertising and strong offers. Despite what you may be hearing,  Facebook and Instagram ads can still be incredibly powerful for growing a business.

In this workshop, you’ll discover: 

• How to determine if Facebook and Instagram advertising is right for you -The 4 primary objectives of Facebook and Instagram ads and how to  choose which one to use 
• The 3 elements of an ad and how to nail each one 
• Targeting for Facebook and Instagram ads 
• Best practices for ads (including the answer to everyone’s burning  question, “How much money do I need to spend?”) 

Each business is unique, and therefore each business’s advertising  needs vary. Come discover how to make Facebook and Instagram ads  work for your business.

Presenter: As a small-business owner herself, Tricia Prues dedicates her work to helping other small businesses succeed by standing out and bringing in hot leads through Facebook and Instagram advertising.

Sponsored by Santander Bank

Co-sponsored by East Brunswick Public Library